Ditch the $5 VA: Investing in a Real Virtual Assistant is Investing in Your Business

Virtual Assistant (VA) vs. Virtual Executive Assistant (VEA)

First, let's talk about the difference between virtual assistants (VA) and virtual executive assistants (VEA). While the terms are often used interchangeably, there's a crucial distinction. Virtual Assistants typically handle administrative tasks, scheduling, and other support functions. Think of them as task-oriented helpers, where Virtual Executive Assistants are strategic business partners. They're not simply checking off boxes; they're contributing to your business's growth by providing high-level support, strategic thinking, project management, and often, even business development. Virtual Executive Assistants become an extension of your leadership team. The difference between

a VA and VEA scope requires a vastly different skill level, experience, and investment.

Virtual Executive Assistants become an extension of your leadership team. The difference between a VA and VEA scope requires a vastly different skill level, experience, and investment.

Value & Investment of an Assistant

Now, let's talk about virtual assistants in general. They're a hot topic these days - promising increased productivity and a lighter workload. But like anything in business, you get what you pay for. If you're thinking you can snag a highly skilled, reliable assistant for under $20 an hour, some advertising as low as $5 or $6, prepare for disappointment. In fact, I'd go so far as to say, expect failure. That might sound harsh, but it's the truth. A truly valuable assistant is an investment, not a cheap fix.

Think about it. Would you trust a surgeon who charges less than minimum wage? No. The same logic applies to assistants. They're handling crucial aspects of your business, from client communication and scheduling to marketing, project management, and strategic planning. These tasks require skill, experience, education, and dedication. Someone willing to work for peanuts is likely cutting corners somewhere, whether it's in their skill set, their work ethic, or their availability. Do Your Homework: Beyond the Hourly Rate

Before you even consider the cost, do your research. Don't just jump at the lowest bidder. Treat hiring an assistant like hiring a key employee. Look at their online presence. Do they have a professional website? Is their content well-written and engaging? How do they communicate with you during the initial inquiry? Are they responsive, clear, and professional? These are all red flags (or green flags!) that will tell you a lot about their work ethic and capabilities. If their own online presence is lacking, what does that say about their ability to manage yours?

If their own online presence is lacking, what does that say about their ability to manage yours?

Building a Partnership - Not Simply Hiring a Task Rabbit

If you're looking for someone to truly be your right-hand gal or guy, someone who anticipates your needs and becomes an integral part of your team, you need to invest time in building a relationship. This isn't a one-and-done transaction. It takes time for an assistant to understand your business, your work style, and your preferences. They need to learn the intricacies of how your business works, what your priorities are, and how to be one step ahead of you. This kind of synergy doesn't happen overnight. It requires open communication, regular feedback, and a willingness to collaborate.

Busting the Myth that "Virtual" Equals Lazy or Unreliable

There's a misconception that "virtual" or "remote" instantly means unreliable, less dedicated, or more prone to slacking off. This couldn't be further from the truth. In fact, the "virtual" aspect often makes assistants more available and flexible. They don't have a commute to worry about, and they're not bound by traditional office hours. Many assistants are highly motivated and driven, precisely because they've chosen this career path for its flexibility and work-life balance. They're not looking for an easy ride; they're looking for fulfilling work and the opportunity to contribute to your success. Their virtual setup often allows for greater flexibility and availability.

They're not looking for an easy ride; they're looking for fulfilling work and the opportunity to contribute to your success.

The Value Proposition

Ultimately, the value of a great assistant isn't just about the tasks they complete. It's about the time and stress they save you. It's about having a reliable partner who can handle the details and contribute to the strategy so you can focus on the big picture. It's about having someone who's invested in your success. And that kind of value is worth investing in. So, ditch the $5 VA and start thinking strategically about how a real assistant can help you grow your business. You might be surprised at the return on your investment.